"How to Waste Less & Sell More by Marketing Smarter"
The Sustainable Green Printing Partnership (SGP), the leading authority in sustainable printing certifications, announced today that it will be offering a three-part education series titled "Sustainable & Profitable Print Marketing: How to Waste Less & Sell More by Marketing Smarter." The workshop will be given by David Murphy, founder & CEO of Nvent Marketing.
"Print buyers increasingly expect their print providers to practice sustainability," commented Murphy. "Print providers should understand this and learn how to position and promote their sustainability commitment as a differentiator in a competitive market. This is not a one-time task, but rather an ongoing best practice that can yield incremental business from discerning buyers."
“SGP is offering this digital marketing workshop to help certified printers and community members to apply digital innovation to better market their sustainability advantage," said Jonathan Graham, SGP Chair and TE Connectivity representative. “Thanks to Nvent Marketing, an SGP Gold Patron, for offering this low-cost program that can help SGP community members develop impactful digital marketing programs reflecting their market leadership.”
The three 90-minute sessions will be held on March 17, 24 and 31 at 1:00 pm ET. They will cover market strategy, brand positioning and demand generation for return on investment (ROI). The cost to participate is $199 for SGP Community Members which includes SGP Printers, SGP Applicants, SGP Patrons, SGP Resource Partners and SGP Brand Leaders; and $299 for non-SGP Community Members. All sessions will be recorded and links made available to paid attendees. Late registrants receive the links for the events that were missed.