By Ric Albert, Digital Director, GrandVisual
Once upon a time, all digital OOH campaigns were ’linear’. No live data feeds, contextual content or interactive elements. Simply motion creative delivered as movie files to the media owner. Smarter, contextual and dynamic advertising is infiltrating the world of DOOH at a pace, evolving the medium beyond the simple creative efficiency it began with. However, linear campaigns aren’t going anywhere and as DOOH proceeds with its expansion across the world stage, linear creative will continue as the content that drives this growth.