By Justin Pate, Founder of the Wrap Institute
Small beginnings
Car-wrapping has gone from being an underground niche to a well-used technique to spruce up a vehicle without the long-term commitment. Until the late 2000s, car-wrapping was associated with commercial use, the sole purpose being to advertise. But then, around 2008 to 2011, there was boom of colour change wraps for personal use, first across Europe and then in the USA.