Knowledge base

How Print Connects to Other Channels

When mass marketing lost its lustre as technology made targeted marketing possible, the marketing mantra became “get the right message to the right person.” As technology improved and print and personalization equipment became faster and more affordable, the mantra became “get the right message to the right person at the right time” to focus on relevant messaging.

Epson Announces Research Showing How Display Size Matters

- New laser ultra-short throw projectors underpin Epson's commitment to every student's right to an equal education -

Evaluating Alternative Inkjet Inks: What Should be Considered?

By Rich Dunklee, Global Market Segment Manager, Nazdar Ink Technologies

As any good business owner knows, there are two basic ways to make your business more profitable: adjust pricing for higher margins, or lower your costs. Alternative inks can help with the latter, provided the ink that you select meets your company's needs and goals. The right alternative consumables company that offers products with enhanced features, lower costs, and ancillary products may even help win you more business. It seems like a simple equation, but please read on for some information that can help you make an informed choice.

Touch-Enabled Technology in Video Ads Leads to a 50% Lift in Brand Favorability, Scientific Media Trial Finds

IPG Media Lab, the creative technology arm of IPG Mediabrands, in partnership with Immersion Corp. (NASDAQ: IMMR) today announced the results of a scientific media trial examining the impact of touch-enabled advertising created with haptic technology. The resulting report, Ads You Can Feel: The New Mobile Experience, shares best practices, findings and insights on leveraging users’ senses, including sight, sound, motion, and now, touch, to create visceral mobile experiences. Over the course of the study, touch-enabled ads from a wide array of industry sectors, including automotive, hospitality and food & beverage were used to test consumers’ reaction to the experience.

Recognize the Signs when it’s Time for a Job Change

All the Difference – People make all the difference in making a company good, so-so or toxic. Managers who are confident in themselves often seek out and work with people who are strong and offset their weaknesses, producing an outstanding work environment.

8 trends to know before buying a new CNC machine

Investments in capital goods such as production machinery require some thinking ahead. Is it a strategic acquisition which enables making more complex products with more margin, or is it aimed for Quick Response Manufacturing (QRM) where lead time reduction and reduction of inventories play a role? Ultimately, the return on investment (ROI) of such machines depends on more factors than price and yield alone. For the furniture industry, computer controlled woodworking machines have become commonplace. If one is thinking about replacement or expansion here are the main trends that should be taken into consideration when buying.

Differences of LED Indoor Lighting and Outdoor Lighting

Led indoor lights and led outdoor lights, as their names suggest, are applied in different lighting environment, making them very different from each other in aspects of lighting brightness, CRI, glaring, etc.

Printing inks and migration: The challenges of printing onto food and cosmetic packaging

By Daniel Gandner, Marabu

Materials that come in contact with sensitive contents must fulfil strict legal requirements to guarantee the safety of foods or cosmetics and, in turn, consumers´ health and wellbeing. This includes provisions governing the transfer of substances from the FCM into the food or cosmetic product. This transfer of substances (migration) is only permitted in quantities that do not endanger human health, change the food´s composition or negatively impact the food´s organoleptic characteristics (like taste or smell).

The More Company Communications Changes, the More it Stays the Same

By Andy Marken

On my office wall I have two images Picasso’s Don Quixote de la Mancha and the unofficial military public information crest, “Last to Know … First to Go.”

It’s tough getting the entire corporate team moving in the same direction and doing/saying the same thing when you are:
- Constantly tilting windmills to slay dragons
- Not certain if the team is going in the same direction as part of a parade or someone is intent on running others out of town

Educational content to give printers the power to expand their businesses

The content programme for FESPA Digital 2016, taking place from 8 – 11 March 2016 in Amsterdam, The Netherlands, will explore the trends and opportunities in digital printing available to printers today, to help them become a digital print hero.