Yonart Corporation has invested in Taopix photo commerce technology in order to expand into the lucrative personalised photo market.
The Seoul business, founded in 1982, is made up of two main divisions; Yon Art Printing, that provides both offset and digital print, and Yon Face that was established five years ago to offer a broad range of marketing services.
The company has an impressive portfolio of clients that includes Samsung, Hyundai and some of the country’s leading banking corporations.
Yonart COO, K S Kim, says “Our customer base includes some of the most high profile companies in South Korea who choose to work with us as we deliver an exceptional end product. From initial concept through to final print, our marketing and print divisions work closely together making sure that we exceed our client’s’ expectations.”
“We have some exciting ideas around personalised photo and are working on a new range of printed products that we will introduce to our customers. We’re particularly enthusiastic about the Taopix Calendar Designer and the way our customers could use it to connect with their customers. We believe that branded, but truly personal, products such as calendars could become very powerful marketing collateral for our clients.”
“We would like to create branded web stores for our customers and use the flexible white-label capabilities of Taopix for them to sell and promote personalised products, such as calendars, to their own customers.”
“We have invested in both the Desktop and Online versions of Taopix as we feel that there are certain products that will be suitable for a Mac or Windows app and others, such as gifts, that will be designed as a quick purchase from a smartphone or larger screen device.”
“The fast internet and mobile networks in South Korea combined with the widespread use of smartphones will enable our customers to sell a broad range of printed photo products that we will design for them using the versatile Taopix template designer.”
“We already plan to talk to the country’s leading telecoms provider about offer personalised photo gifts as incentives to its millions of customers.”
Taopix Commercial Director, Steffen Haaga, adds “The team at Yonart has all the ingredients to make a real success of this venture. With their marketing expertise and exceptional print quality they’ll be able to help their clients to find new ways to delight their customers. We look forward to supporting them going forward and wish them every success.”
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