Ideas bringing retail and hospitality experiences to life
Seiko Epson Corporation (TSE: 6724, "Epson"), the world's leading projector manufacturer*, has challenged top designers from three major cities to come up with exciting ideas for its latest projectors. The purpose of the project was to tap in to the creativity of the designers and generate ideas for Epson's new LightScene EV-100 series. The company is strongly committed to driving visual communications innovation and creating outstanding visual experiences and a natural visual communications environment for every aspect of business and lifestyles.
The LightScene series are new 3LCD laser projectors designed to expand Epson's presence in the signage and lighting sector. Epson asked 15 designers from London, New York, and Tokyo to come up with new solutions that help bring exhibitions to life and enhance customer experiences. Epson then selected four excellent ideas from the more than 50 outstanding proposals generated in the project.
Interesting Shadow
(based on a concept by Yolanda Cao Shiyuan, Designer, Tokyo)
This solution is for bars. The concept combines interactivity with an element of reactive content, adapting to individual environments to display real-time information about drinks, special offers and even table reservations – creating unique, versatile spaces that foster conversation.
Water Immersion
(based on a concept by Richard Collier, Creative Director, The One Off, London)
This solution is for retail. Projection onto fabric and the surrounding floor area simulates flowing water, replacing traditionally printed graphics with digital, animated content – resulting in a more immersive retail space. Product details are projected onto the back wall to provide additional and dynamic product information.
Health Cave
(based on a concept by Shige Aoki, President, Aoki Design Corporation, Tokyo)
This solution is for retail and entertainment. Runners can be virtually transported to different locations through the projection of pre-recorded video footage of running trails onto the surfaces surrounding the treadmill.
Bespoke Brand Space
(based on a concept by Mark Fleming, Chief Creative Officer, Rosie Lee, New York)
This concept aims to take immersive retail experiences to the next level by combining motion graphics and projection mapping on walls, products and display plinths. Once customers select their favorite design on a tablet they can instantly see it projected onto the shoe next to them.
"Epson's new projector helps to merge the digital and physical worlds," said Richard Collier, creative director of The One Off. "The ability to project onto any surface, including products and the surfaces surrounding them, helps bring displays to life in ways that were not possible before."
www.epson.com
