"I ain't got the brains to make this up." – Jacob Kowalski, "Fantastic Beasts and Where to Find Them," Warner Bros., 2016
Alex Wallace, Verizon Media's GM of news, entertainment and studios perhaps summed up the impact 5G is going to have on the M&E industry -- especially when it comes to increasingly personalized DOOH/AV (digital out of home/audio video) marketing applications -- when he said, "No one knows where 5G is going to take us, but we want to be at the forefront of it,"