Large Format

Xerox Emirates, a market leader in technology, document management and consulting services, plans to back innovation in the printing industry with its participation at an upcoming trade show in Dubai, UAE.

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Features of the booth will include and extensive print application area illustrating more than 30 different printed applications across very diverse materials

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Epson, a global innovation leader in printing, visual communications, manufacturing and quality of life solutions, will launch its new Large Format Printers (LFP) in signage and dye sublimation series at Sign & Graphic Imaging Middle East 2016 in Dubai. At the exhibition to be held from January 10-12th Epson will demonstrate how businesses can improve productivity, streamline workflow and reduce costs with the new series comprising SC S40610, SC S60610 and SC S80610 for signage; and SC F6200 and SC F7200 for dye sublimation. Epson will be present at stand number E170 at Hall 07 in Dubai World Trade Centre.

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EGYGRAFX is a leading distributor of large format digital printing solutions in the MENA region for the past 18 years, with offices and full operational and technical teams in both the UAE and Egypt. Our Dubai-based office serves our GCC clients.

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This week Rightmove launched a Digital Out of Home campaign supporting the “Find Your Happy” message. The campaign highlights the unrivalled choice and stock available on Rightmove, reminding passers-by that they’re more likely to find their next home on Rightmove, with dynamic & localised messages deployed on the Exterion and JCDecaux networks across London.

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Virgin Trains East Coast Network brought its ‘Bound For Glory’ campaign to Digital Out-of-Home with a dynamic campaign promoting live ticket prices. Live ticket prices were displayed for trains departing from Kings Cross to York, Leeds and Newcastle with the campaign displayed in key transport areas in over 270 sites across London.

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Looking at our success over the last ten years, our most successful projects have been delivered with efficient processes and great teamwork. Here are some tips for creating and delivering successful DOOH projects.

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By Ben Putland, COO, Grand Visual

About 30 years ago in the UK, some clever clogs at FCO Univas stuck a Ford Cortina, the ubiquitous car of its day, on to a 48-sheet billboard to sell glue. It was a brilliantly creative use of out of home, one that sits in the Out of Home Hall of Fame. But what is the modern day equivalent?

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Having just celebrated the first year anniversary as Grand Visual in New York, we were honored to be nominated for seven campaigns, across six categories at this year’s MediaPost Digital Out of Home Awards in New York.

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Advancing technology, increased scale, and steadily growing OOH audiences, all point to a rosy future for DOOH. The last 12 months have been no exception. Bigger budgets and a growing appetite to be more active in OOH, has seen a number of killer campaigns hit the ground – a fact highlighted at last month’s MediaPost DOOH Awards. Brands and their agencies are really starting to look at the medium afresh.

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