If you want tips for deciding between a QR code and augmented reality, it's all about understanding the technology. QR codes have existed for about 20 years and have gained popularity in the past five years while augmented reality is a relative newcomer. Both technologies accomplish the same goal of bridging the gap between digital and print media to eliminate the need of remembering or typing long web URLs.
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Bringing Holiday Cheer to Healthcare Facilities with Visual Graphics
Hospitals and healthcare facilities can be gloomy places, but with the right graphics you can make them more cheerful for patients and visitors year round. Doctors, nurses and staff members work around the clock to provide the best care to patients and visual communications can aid in making the healthcare experience better for everyone involved, especially during the holidays when most people would rather be home with friends and families. From wayfinding hospital signs for holiday events to floor and wall and floor graphics to make the children's ward more festive, visual communications can spread more holiday cheer throughout your healthcare facility.
Brands That Created Iconic Visual Graphics for the Holidays
Holiday advertising is much of what makes the season so exciting and memorable. From stunning store displays to unforgettable holiday graphics, a few companies went above and beyond to create iconic visuals that continue to withstand the test of time. These Christmas graphics are more than just a print ad in a magazine or an eye-catching billboard; they evoke feeling and bring undeniable joy to the holiday season. The following brands hit their mark with these cherished symbols of holiday cheer. Below are our picks for the most recognizable holiday visuals and graphics of all time.
Multiplying Competition-Winning Designs
There are few cities in the world where architecture, both historical and contemporary, plays such a prominent role as in Barcelona in Spain. For most cities it is the intrinsic, functional and historical value of architecture that determines the importance assigned to an area, a building or a landmark. In Barcelona, architecture is also widely celebrated as an art form by visitors from all over the world. The development of architectural projects that not only co-exist but that are admired and appreciated alongside some of the world's most famous buildings, is both an extremely demanding and stimulating challenge. b720 Arquitectos, an international practice established by two Catalan architects and one from Madrid at the end of the 90's, has thrived on this challenge, providing architecture, masterplanning and design services to private and public sector customers.
HP flatbed digital printer dramatically boosts revenues and gives Gigantic Color a solid edge over screen printing competitors
Large-format printing enterprise Gigantic Color has moved its business into a new league that fully lives up to its large-sized name, thanks to new flatbed digital printing capabilities from HP. As the first company in the world to install the revolutionary HP Scitex FB7500 Printer, Gigantic Color is proving every day that digital printing gives screen printing a run for its money. The result: dramatically larger orders are now coming Gigantic Color's way, raising the company's revenues and propelling it from a regionally focused shop onto the national stage.
Beyond Digital Imaging Leverages HP Latex Inks for NASCAR Canada
Like moving billboards, vehicle wraps are gaining ground among marketers looking to make a visual impact with their campaigns. One company that is at the forefront in developing these applications for customers is Beyond Digital Imaging of Markham, Ont., Canada.
Stefan Sagmeister Turns to HP Graphic Arts Technology to Create the Revolutionary - and Evolutionary - Darwin Chair
The work: album covers, posters, books. The clients: Lou Reed, The Rolling Stones, Aerosmith. The reputation: maverick, icon, rock star. The name: Stefan Sagmeister. After more than 30 years in the graphic design industry, Sagmeister has made headlines for numerous reasons, but it all boils down to one thing: groundbreaking graphic design.
FUJIFILM Sericol installs Inca Onset S20 at Daelprinting
Belgium based Daelprinting expanded its service offering in December 2009 with the installation of an Inca Onset S20 with added Ultratone colour option. The large format print service provider can now offer its customers shorter turnaround times with higher quality print while simultaneously making it an environmentally friendly option.
Screen Inkjet Printer Contributes to the Promotion of Panasonic Consumer Electronics
The Media and Precision Technology Company of Screen Holding Co., Ltd. (Headquarters: Kyoto, Japan), is providing full cooperation to Panasonic Corporation (Headquarters: Osaka, Japan) by offering its inkjet printer to Panasonic's consumer electronics promotion, "Take Over Shibuya at Night with the Night Color Series"*. As part of Panasonic's multimedia promotion, the Truepress Jet2500UV, Screen's wide-format UV inkjet printing system, prints out appealing vivid color B0 size posters, which are displayed in and around JR Shibuya Station.
Inca Spyder investment leads digital expansion for Kremer
It is a brave move to create a new business focus during a global economic crisis - especially when your target audience is bearing the brunt of the downturn.
Darwin exhibition tours Spain and Draws in visitors with attractive, Durable Displays
Over 150 years ago, on November 24th, 1859, Charles Darwin published his theories „On the Origin of Species by Means of Natural Selection, or the Preservation of Favored Races in the Struggle for Life." By the sixth edition the name had shed its verbosity and evolved into the abbreviated (and somewhat catchier) title, „The Origin of Species." Not only is 2009 the anniversary of the publication of this monumental work, it also marks 200 years since Darwin's birth, and to celebrate, the Catalan Institute of Human Paleoecology and Social Evolution (Tarragona, Spain) has launched two educational exhibitions, one in Spanish and one in Catalan, featuring attractive graphical displays that invite visitors to trace the English naturalist's life and learn more about the theory of evolution.