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Creating a Killer Brand

The Opportunity

SCRAM Crawling Insect Killer offers an affordable, organic and safe pesticide. To launch their product, the company needed to create and build their brand, so they called their local FASTSIGNS® for help.

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The world's most iconic signs can be found on postcards, t-shirts, popular vacation photos and all over social media. Whether the sign was made famous by the location, what it represents or by its pop culture significance, these one-of-a-kind signs are continually photographed and shared. People from all over the world stop to snap photos of these famous signs that represent everything from the Golden Age of rock music to the slots of Sin City...

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The Opportunity

The Wendy's® Company, the third largest quick-service hamburger company in America, has been a customer of FASTSIGNS® since 1990. In 2012, Wendy's ended a merger with the Arby's Group in Atlanta and moved their headquarters back to Dublin, Ohio.

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The most successful product launches will inspire masses to camp out in front of retail stores and preorder products before they're even released. And today's technologies allow marketers to reach wider audiences than ever before for product launches. The same companies that once relied on print-based advertising now also use viral social media posts and interactive marketing to spread the word about their product launch. The products below each had a strategic launch campaign that created the kind of pre-release buzz that skyrockets awareness and sales.

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Hand painted signs have been a large component in the long history of visual advertising. Sign painters displayed their eye-catching work on restaurants, billboards, political advertisements, traffic signs and more. Hand-drawn and painted signs created a rich visual landscape of colors and fonts. Though hand painted signs faded away as illustration software came onto the scene, a large resurgence of artisanal signage has occurred as a whole new generation admires the resonant imagery of handcrafted signs by coupling this craft with today's production technology. The history of painted signage is as rich as its bold visuals and a renaissance of this visual style is transforming the way the public looks at old-fashioned advertising signage.

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Companies change their logos to indicate anything from a shift in strategy to the simple need to modernize their brand. Some logo changes are subtle, while others look nearly unrecognizable from their former designs. Brand loyalists and design critics have no problem voicing their opinions of these "flops" and sometimes enough negative feedback of a poor redesign can cause a company to return to its original logo.

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The Opportunity

THEMUSEUM in Kitchener, Ontario hosted the Unwrapping Egypt exhibition with 400 replica artifacts from the world-famous tomb of King Tutankhamun.

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The Opportunity

Once the Virginia Farm Bureau Federation took full ownership of the State Fair of Virginia, the management wanted to update the look of the fairgrounds to create excitement about the annual event.

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The color wheel is a fundamental tool for designers to understand and leverage the relationships between colors. Artists and scientists as early as Isaac Newton have been creating color wheels to represent their understanding of colors. The standard color wheel models in common use: RGB and CMYK. RGB, also called additive color, is used primarily in design intended for computers or the web. CMYK, also called subtractive color, is used primarily for the design of physical objects being created with ink.

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Industrias Peñoles is a private company based in Mexico, part of the Groupo BAL, operating in the metallurgical mining sector with more than eight thousand employees. Its core business is the discovery and exploitation of mines, and it is the largest producer of silver in the world, the largest producer of gold in Mexico and one of the world's main producers of zinc.

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