Immersive textile design for hospitality and retail: Patricia Urquiola's “among-us” at Heimtextil 2025
For Heimtextil 2025, Patricia Urquiola presents among-us, a 650 m2 design installation in the heart of Hall 12.0. The open-plan installation creates a welcoming atmosphere in which to experience textile concepts and to spark a conversation about design, sustainability and conviviality. Together with partners such as Kettal, Moroso, cc-tapis, Aquafil, Cimento® and Parà Tempotest, Urquiola has developed extraordinary spatial elements for among-us – including double-sided hanging carpet structures, lounge islands and individually manufactured seating furniture.