Print output for wide-format and other signage applications are recovering from a downturn at the beginning of the decade. The outlook is still challenging however, as new priorities are established in printed advertising, point-of-sale (PoS) signage, posters, decals, and vehicle graphics.

By Dimitri Van Gaever
Sending out a direct mail is always a bit of a gamble. As is any type of marketing campaign, for that matter. Still, direct mail is a tried-and-tested means to boost sales that tends to come with a great ROI, provided you know the rules of the game. Or, better said, the best practices. Not quite sure what the best practices for direct mail are? We’ve got six of them all lined up for you to explore.

By Danny Mertens
Track & trace technology enables brand owners to track their products at all times, while also protecting units against counterfeiting. Due to its rising popularity with brand owners, it’s clear that this is a technology, capability label converters will have to invest in sooner or later. Fortunately, Xeikon digital printing technology already enables solutions that combine authentication, identification and track & trace capabilities. Every single product gets a unique identity that enables verification.

Keypoint Intelligence announces the availability of the 2021-2026 Worldwide Digital Textile Forecast. The forecast includes devices, inks, and applications used in wide format roll-to-roll textile printers geared to fabric print manufacturing for garment/sportswear, home décor fabrics, and industrial textiles.

By Mustafa Okanovic, Sr. Product Specialist, Mimaki Europe
Over the last decade, the adoption of digital printing has accelerated and this technology is even becoming a popular option for the future of industrial-scale printing. However, the best type of ink to use in this sector is still debated, and the decision depends largely on the factors you consider.

Water-based inks and printing are an increasingly popular option in many market applications. When ink chemistry and performance can be optimised, they promise a safer, more sustainable alternative to solvent inks in print rooms, especially for packaging converters.


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