A person in a black shirtDescription automatically generatedJon Harper Smith has extensive experience within the printing industry with particular focus on industrial inkjet processes. As Jon's latest report The Future of Digital Textile Printing to 2028 nears publication, we chatted with him about the opportunities in the digital textile printing industry and outlook for the next five years.

Print output for wide-format and other signage applications are recovering from a downturn at the beginning of the decade. The outlook is still challenging however, as new priorities are established in printed advertising, point-of-sale (PoS) signage, posters, decals, and vehicle graphics.

By Dimitri Van Gaever
Sending out a direct mail is always a bit of a gamble. As is any type of marketing campaign, for that matter. Still, direct mail is a tried-and-tested means to boost sales that tends to come with a great ROI, provided you know the rules of the game. Or, better said, the best practices. Not quite sure what the best practices for direct mail are? We’ve got six of them all lined up for you to explore.

By Danny Mertens
Track & trace technology enables brand owners to track their products at all times, while also protecting units against counterfeiting. Due to its rising popularity with brand owners, it’s clear that this is a technology, capability label converters will have to invest in sooner or later. Fortunately, Xeikon digital printing technology already enables solutions that combine authentication, identification and track & trace capabilities. Every single product gets a unique identity that enables verification.


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