By Justin Pate, Founder of the Wrap Institute
Small beginnings
Car-wrapping has gone from being an underground niche to a well-used technique to spruce up a vehicle without the long-term commitment. Until the late 2000s, car-wrapping was associated with commercial use, the sole purpose being to advertise. But then, around 2008 to 2011, there was boom of colour change wraps for personal use, first across Europe and then in the USA.

By Axel Stuhlreiter, Head of Textile Solutions, Graphic Communications Group, Ricoh Europe

Interest in the opportunities presented by Direct to Garment (DTG) printing has increased following the pandemic. The global disruption to supply chains encouraged a renewed focus on reshoring and a redefining of sustainable production.

By Sander Sondaal, Director, Commercial Print Sales, Graphic Communications Group Ricoh Europe
When the pandemic created the urgent need for social distancing measures, the printing community responded quickly. Critical messaging applications were produced – they were bespoke, high quality, easy to install, eyecatching and hardwearing.


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