Digital Signage

Artificial intelligence (AI) is much more than just a new technology – it is fundamentally changing the way industries work. The events sector offers a wide range of possibilities here, from personalisation to automation. With the thematic focus ‘FutureScapes: Worlds of Experience between Immersion and AI’, Prolight + Sound 2025 (8 to 11 April) will be shining a spotlight on AI-based technologies and their potential for the event industry.

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At the 30th edition of Prolight + Sound (8–11 April 2025), the leading trade fair for event and entertainment technology will present a significantly expanded ProAudio area. With innovative formats, optimised education and networking opportunities, and a focus on future-oriented technologies, the area will become a central hotspot for professionals and young talents.

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For its 30th anniversary, Prolight + Sound is presenting the winners of the Opus and Sinus Awards 2025. This year's laureates impressively demonstrate how the combination of technology and creativity can create unforgettable experiences. From the fusion of classical art with modern technologies to emotionally moving sound and light concepts – these projects invite you to experience art in a new way. The awards will be presented at a festive gala event during Prolight + Sound 2025 (8 to 11 April).

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To mark its 30th anniversary, Prolight + Sound (8 to 11 April 2025) is presenting ‘MusicOneX’, a pioneering exhibition format that takes an interdisciplinary look at the diverse applications of modern music and entertainment technology. Complex technical processes will be explained and made tangible through practical examples – creating an interactive, multi-sensory world of experience for visitors.

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30 years full of passion for event technology – that's a reason to celebrate! Prolight + Sound, the international trade fair highlight for event and entertainment technology at the heart of Europe, is looking to the future on its milestone anniversary. From 8 to 11 April 2025, the trade fair will be inviting manufacturers, decision-makers, technicians and creatives from all areas of the sector to the grand anniversary show. With cutting-edge topics that move the industry, new and expanded events, and a tailor-made educational programme, the focus is on fresh impulses and knowledge transfer.

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Sharp NEC Display Solutions Europe introduces the first desktop displays launched under the Sharp brand to evidence its ongoing commitment to Quality, Service and Sustainability. Rooted in the MultiSync® legacy of quality and reliability, the two new 27” monitor models, Sharp MultiSync® EA272Q and Sharp MultiSync® EA272U, are ideally suited for use in corporate offices, home-office scenarios as well as for control room applications.

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The event and entertainment technology industry made the exhibition centre in Frankfurt shake over the past four days. In addition to four outdoor stages, numerous performances, live shows and DJ sets, Prolight + Sound also featured exciting panel discussions, keynotes and presentations on the latest trends and products from the light, audio, stage, media and events sectors.

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The CNN-based technology developed by Visidon allows for significant improvement to video analytics accuracy in low-light environments, marking a new era for intelligent cameras deployed in public spaces, smart cities, factories, buildings, retail locations, and more.

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Spiro™ Discusses Authentic Tech Integration in Experiential Marketing via Fireside Chats

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At SXSW 2024, the session titled 'Bridging the Gap Between In-Game and Digital Engagement' showcased the evolving relationship between sports and technology.

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