Artificial intelligence (AI) is much more than just a new technology – it is fundamentally changing the way industries work. The events sector offers a wide range of possibilities here, from personalisation to automation. With the thematic focus ‘FutureScapes: Worlds of Experience between Immersion and AI’, Prolight + Sound 2025 (8 to 11 April) will be shining a spotlight on AI-based technologies and their potential for the event industry.