Applications

HP has collaborated with Abu Dhabi’s Danat Al Emarat Hospital to transform the typical dull setting of a CT scan room into a colourful comfort zone. Danat Al Emarat, part of United Eastern Medical Services (UEMedical), is a speciality hospital in Abu Dhabi catering to women and children’s medical needs. In partnership with GE Healthcare, HP is re-inventing patients’ experience by utilizing its state-of-the-art Latex Printing Technology to design and print a fun, underwater-themed wallpaper and equipment cover that aims to minimize the stress that comes with going into a scan room for critical tests.

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Digital printing technologies are revolutionizing the interior décor business according to Mark Sollman, Application Manager at Mimaki. Not only can these items be produced more rapidly and with less waste than with traditional manufacturing processes, digital printing offers the ability to customize – or even personalize – interior décor. This is a growing demand from retiring Baby Boomers as well as Millennials and Gen-Zers, who want to customize their home environments. Businesses also benefit from the ability to customize their interior décor, and the affordability of changing the décor as needed.

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Drytac, an international manufacturer of self-adhesive materials for the print, label and industrial markets, has donated its ViziPrint® Impress media to help Courageous heARTS, a Minneapolis based charity, to create a stunning window display for its youth workshop.

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Ivan Tenchev from Bulgaria has been announced the winner of FESPA's World Wrap Masters Series at FESPA Global Print Expo 2018 in Berlin, Germany. Second and third prizes went to Casper Madsen and Jan Edelgaard, both from Denmark. All three winners received cash prizes.

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From custom wall boards, banners and cut outs to T-shirts, hats and bags, Print Service Providers (PSPs) will experience the breadth of possibilities Ricoh’s creative portfolio delivers at FESPA 2018, May 15 to 18, Messe Berlin, Hall 3.1 stand A50.

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To announce the return of the hugely popular Monopoly prize game, McDonald’s has kicked off a revitalised, tactical, copy-led digital OOH campaign to encourage consumers to ‘Peel and Play’. The UK-wide dynamic activation contextualises copy using date, weather, and prize data and will run across Retail, Roadside and City Centre locations for four weeks from 21st March – 19th April.

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McDonald’s launched a national digital outdoor campaign that used MET Office real-time data to bring to life April’s unpredictable weather conditions.

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The ability to produce specialty applications presents tremendous growth opportunities for commercial printers. But in order to capitalize on these opportunities, it is imperative to have the right large format printing solutions and technologies in place to meet their customers’ requirements quickly and economically.

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IHTBB (It Has To Be Brilliant) has successfully made the transition from printer to full-service marketing agency integrating traditional print and digital channels to help their clients deliver compelling and engaging stories.

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Drytac, an international manufacturer of self-adhesive materials for the print, label and industrial markets, has announced its Polar Grip and Interlam products have been used to deliver bright new signage for Sucrerie des Plaines, a Canadian maple syrup producer. The signs were designed and installed by the owners' uncle, Andre Bergeron, who is the general manager of TAS Films, a specialist graphics company.

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