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When technology tells you where the shoe will be too tight for your foot, the airport signposting system not only shows you the way but also displays flight details and retail bargains or the drive-thru allows you to establish direct digital eye contact with the barista, then advertising and digital agencies, retailers and branded product manufacturers have again delivered striking evidence of their performance. The digital showcase projects at the PoS will be recognised with the Digital Retail Award at viscom in Frankfurt. 2016 saw 17 projects being nominated for the awards in the three categories “Instore”, “To-Store” and “Online, Mobile”. For particularly innovative solutions the jury can present the “Special Award” in each category. The nominees will be presented on the “digital retail space” in Hall 8, D33 from 2 to 4 November.

It’s all about messages that get heard and stand out from a flood of information. Always on the lookout for new ways to do visual communication, this year’s viscom frankfurt will once again offer a platform for the “rebels” and innovators of the industry. From 2 to 4 November 2016, first-timers will showcase their creative ideas – anything from a printable panel heating system to futuristic 3D and intelligent signage solutions to nanotechnology developed specially for the advertising market – in a dedicated forum in Hall 8. For the eighth time in a row, the area is sponsored by the German Federal Ministry for Economic Affairs and Energy (BMWi), which supports trade fair participation by young, innovative companies.

Whether it’s virtual reality or luminescent packaging, the world of inspiration will be a real eye-catcher at viscom, features all the innovations that visual communication has to offer. Running under the thematic focus of “Finishing”, it will showcase technology, materials, design, developments, products and applications in visual communication as well as in-store and property design solutions. In fact, the entire inspirational potential of the industry will be represented here. viscom in Frankfurt will provide a great opportunity for visitors to look beyond their own corporate boundaries. It will be held in Frankfurt from Wednesday 2 until Friday 4 November.

Anyone can now create their own wallpaper, be a designer with the help of an app and leverage the latest printing technologies, leaving nothing to be desired in matters of colour intensity, style and special effects. This progress and a review of the last 30 years in visual communication will be presented at the new show & do arena at viscom frankfurt 2016. Celebrating the 30th anniversary of this trade fair, visitors to the Frankfurt Exhibition Centre will have an opportunity to enjoy a hands-on, proactive experience of the transformation that has happened in this industry. Visitors will be expressly encouraged to have a go and try things out for themselves.

The high growth in demand for Electronics For Imaging (Nasdaq:EFII) inkjet printers across the African continent has led to a new distribution agreement between EFI™ and Graphix Supply World (GSW), a long-established reseller with offices in Cape Town, Johannesburg and Durban, South Africa. This new agreement covers EFI's Wide Format, VUTEk® and Quantum printer portfolio, and incorporates a broad range of countries backed fully by Graphix Technical Support (GTS), a specialist technical company in the GSW Group.

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