This week Rightmove launched a Digital Out of Home campaign supporting the “Find Your Happy” message. The campaign highlights the unrivalled choice and stock available on Rightmove, reminding passers-by that they’re more likely to find their next home on Rightmove, with dynamic & localised messages deployed on the Exterion and JCDecaux networks across London.
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Large Format
Virgin Trains East Coast Live Prices DOOH Promotion
Virgin Trains East Coast Network brought its ‘Bound For Glory’ campaign to Digital Out-of-Home with a dynamic campaign promoting live ticket prices. Live ticket prices were displayed for trains departing from Kings Cross to York, Leeds and Newcastle with the campaign displayed in key transport areas in over 270 sites across London.
Delivering innovative & award winning Digital OOH projects
Looking at our success over the last ten years, our most successful projects have been delivered with efficient processes and great teamwork. Here are some tips for creating and delivering successful DOOH projects.
The Dynamic Transformation of DOOH
By Ben Putland, COO, Grand Visual
About 30 years ago in the UK, some clever clogs at FCO Univas stuck a Ford Cortina, the ubiquitous car of its day, on to a 48-sheet billboard to sell glue. It was a brilliantly creative use of out of home, one that sits in the Out of Home Hall of Fame. But what is the modern day equivalent?
Success at the MediaPost DOOH Awards
Having just celebrated the first year anniversary as Grand Visual in New York, we were honored to be nominated for seven campaigns, across six categories at this year’s MediaPost Digital Out of Home Awards in New York.
Creative Trends & Killer Campaigns
Advancing technology, increased scale, and steadily growing OOH audiences, all point to a rosy future for DOOH. The last 12 months have been no exception. Bigger budgets and a growing appetite to be more active in OOH, has seen a number of killer campaigns hit the ground – a fact highlighted at last month’s MediaPost DOOH Awards. Brands and their agencies are really starting to look at the medium afresh.
Sadaf-JMS at SGI Dubai 2016
M/s. Sadaf Designs, a well renowned signage co. in Dubai in collaboration with a market giant, large clientele based JMS Signs, Mumbai, India has ventured into an innovative way to serve the B2B clients and to promote this, they have planned to participate in this exhibition.
Signage graphic industry s top companies to converge at SGI Dubai 2016
The signage and graphic industry's top companies from the local regional and international markets spanning 34 countries will converge in Dubai in January 2016 for the SGI Dubai show the largest exhibition of its kind in the Middle East.
Sign & Digital UK 2016 to enhance visitor experience through new show features
Sign & Digital UK, the country's leading trade exhibition for the sign making, display solutions and digital printing industry, has today announced new show features for 2016.
Konica Minolta ready to dazzle SGI Dubai 2016
Konica Minolta is preparing to impress the printing and production industry at the largest and most accomplished annual exhibition in the region, Sign & Graphic Imaging Middle East. The show is taking place between 10 and 12 January, 2016 at Dubai World Trade Centre in the UAE. In collaboration with its UAE partner Juma Al Majid Group, Konica Minolta will showcase the flagship bizhub PRESS C1100 series and PRESS C71hc production machines from its stand E59 in Hall 7 of Dubai World Trade Centre.
Large format printing with Latex inks at SGI Dubai 2016
Water-based inks have been around for a long time. Since some years, several manufacturers offer Latex ink that enables a host of new applications.