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You cannot help looking when holographs turn products into real eye-catchers, when displays are converted into gems or when entire stands are made out of paper. Boasting a host of product highlights viscom düsseldorf 2015 shows how to attract potential customers' attention and make advertising messages sure-fire. 307 companies are presented at the International Trade Fair for Visual Communication in Düsseldorf from Wednesday to Friday, 4 to 6 November. In the age of 360-degree communication viscom brings together all disciplines of brand communication: from technology and material to applications and marketing. One thing is for sure: visual communication must move people, appeal to all the senses, thrill, be awe-inspiring and leave a lasting impact.

Artex knows innovation. This producer of semi-finished roller, fold, plissé and slat blinds was established about 60 years ago and is still looking for new technologies, fabrics and innovation possibilities. In 2005, the company decided to start a partnership with Roland DG for the digital production of roller blinds. The introduction was very successful and in the coming period, the company will produce about 50.000 roller blinds. This success story is certainly not finished.

Arktis, which is based in Rosendahl (Münsterland), is a major Apple Reseller in Germany. The company recently decided to purchase a VersaUV LEF printing system from Roland DG in order to expand its business opportunities. Rainer Wolf, Managing Director of Arktis GmbH since it was established in 1998, was very upbeat about the turnover generated from new products created by the printing system.

1st branded tram in Dubai (UAE). The branding was done by Print Works Dubai

The city's newest transport attraction created new advertising space that brands embraced quickly.
Print Works Dubai, the renowned Dubai-based large and very large format printing and fabrication company, was entrusted with the first branding of the Dubai tram. This project meant a full wrap of two trams with seven carriages, each measuring 44 meters in length.

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