From spectacular eye-catchers to customised marketing scents: print products can be truly sensual. Visitors will find out how that works at viscom SIGN 2016 in Frankfurt from Wednesday, 2 November, to Friday, 4 November. That’s when advertising technicians, print services providers, graphic designers, illuminated-advertising specialists, textile finishers, car wrappers, out-of-home advertisers, interior designers, exhibition-stand builders and shopfitters will get a chance to participate in a variety of workshops and obtain valuable information on current market developments and upcoming trends.