Companies change their logos to indicate anything from a shift in strategy to the simple need to modernize their brand. Some logo changes are subtle, while others look nearly unrecognizable from their former designs. Brand loyalists and design critics have no problem voicing their opinions of these "flops" and sometimes enough negative feedback of a poor redesign can cause a company to return to its original logo.
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Attracting Visitors to Ancient Egypt Exhibit with Striking Banners and Vehicle Graphics
The Opportunity
THEMUSEUM in Kitchener, Ontario hosted the Unwrapping Egypt exhibition with 400 replica artifacts from the world-famous tomb of King Tutankhamun.
Using Directional Signage and Wayfinding Graphics to Point the Way to the State Fair
The Opportunity
Once the Virginia Farm Bureau Federation took full ownership of the State Fair of Virginia, the management wanted to update the look of the fairgrounds to create excitement about the annual event.
Sign Design Tips: How to Leverage the Color Wheel for Better Signs
The color wheel is a fundamental tool for designers to understand and leverage the relationships between colors. Artists and scientists as early as Isaac Newton have been creating color wheels to represent their understanding of colors. The standard color wheel models in common use: RGB and CMYK. RGB, also called additive color, is used primarily in design intended for computers or the web. CMYK, also called subtractive color, is used primarily for the design of physical objects being created with ink.
In the Office, in the Field and Under Ground, Industrias Peñoles Relies on HP Solutions
Industrias Peñoles is a private company based in Mexico, part of the Groupo BAL, operating in the metallurgical mining sector with more than eight thousand employees. Its core business is the discovery and exploitation of mines, and it is the largest producer of silver in the world, the largest producer of gold in Mexico and one of the world's main producers of zinc.
EFI printers help Colormix respond to market demands
The UAE's most successful large-format printer employs a wide range of equipment to cater to its vast demand for a wide variety of outdoor and indoor applications.
Proofing up to the single dot
MetroMedia Technologies (MENA) employs CGS' ORIS Color Tuner // Web to ensure standardized colour calibration according to ISO regulations
DNP Develops "Luminescent Poster" Combining Inorganic and Organic EL
Dai Nippon Printing Co., Ltd. (DNP) has developed a "Luminescent Poster" which combines a high-intensity white light emitting inorganic Electro-Luminescent (EL) (*1) panel with an organic panel which displays scrolling text data.
InPrint 2014 Hailed a Great Success
The first InPrint Show has been hailed a great success by exhibitors, visitors, press and the entire industrial print community. So much so, the event is already taking space bookings for the next InPrint which will take place 10-12 November 2015 in Munich alongside Productronica.
Ready-made business offers lots of advantages
"All of Dubai are our customers", says Alexander Plastinin, production manager at Sun Studio Dubai. IQDEMY's extraordinary business proposal enables the company to strive in hard times. IQDEMY, a group of leading companies uniting the world's best practices and expertise in the digital large format marketplace, offers its printers a unique concept, thus enabling printers to cater to market niches.
Buzz and Excitement at SGI
By Sabine A Slaughter
The first show 2014 in the worldwide graphic arts calendar has set the bar high in terms of what is to be expected in our industry in the upcoming year.
Although by many considered a regional show, SGI by now is putting themselves onto the worldwide calendar for signage production, large format and textile printing as well as fleet graphics market. More than 400 exhibitors from the region and abroad showcased their product portfolios whereby not only equipment for the whole production cycle but also new and innovative applications could be seen. The expected visitor number of 10,000 was definitely not set too low as the aisles have been bustling with activity during the 3-day-event and quite a lot of equipment was sold directly from the show floor indicating the growing opportunities within this sector of print. No matter whether a visitor was on the outlook for large format printers, finishing equipment, workflow, consumables or further sophisticated machinery – all could be found at the World Trade Center.