Why is digital textile printing such a big deal? First of all, there is a big practical aspect to it. Regular fabric patterns are created through rotary or flatbed screen printing that require individual screens for every color used and large yardage. Simply put, you need to print a lot of fabric and waste a lot of time and you would still be restricted in your choices. With fashion changing on the fly and consumers vying for more exclusivity and customization the scope of digital printing is on the rise.