Around 120 participants from the laundry and dry cleaning industry came together in Casablanca, Morocco, on 4 June for the first Texcare Forum on African soil. The exchange between local specialist companies, international experts and manufacturers focussed on the topics of automation, digital technologies, production, logistics and environmental protection in the textile services sector. The conference highlighted the special features of the North African markets - and offered a foretaste of the leading global trade fair for the textile care industry, Texcare International, in Frankfurt am Main in November 2024.