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This week Rightmove launched a Digital Out of Home campaign supporting the “Find Your Happy” message. The campaign highlights the unrivalled choice and stock available on Rightmove, reminding passers-by that they’re more likely to find their next home on Rightmove, with dynamic & localised messages deployed on the Exterion and JCDecaux networks across London.

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Virgin Trains East Coast Network brought its ‘Bound For Glory’ campaign to Digital Out-of-Home with a dynamic campaign promoting live ticket prices. Live ticket prices were displayed for trains departing from Kings Cross to York, Leeds and Newcastle with the campaign displayed in key transport areas in over 270 sites across London.

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Programmatic is an industry hot topic right now; from Ad Blocking to proof of performance and ROI. Today’s issue of Campaign investigated an element of programmatic which is particularly close to our hearts at Grand Visual – the approach needed from a creative perspective to facilitate programmatic campaigns.

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Looking at our success over the last ten years, our most successful projects have been delivered with efficient processes and great teamwork. Here are some tips for creating and delivering successful DOOH projects.

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By Ben Putland, COO, Grand Visual

About 30 years ago in the UK, some clever clogs at FCO Univas stuck a Ford Cortina, the ubiquitous car of its day, on to a 48-sheet billboard to sell glue. It was a brilliantly creative use of out of home, one that sits in the Out of Home Hall of Fame. But what is the modern day equivalent?

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Having just celebrated the first year anniversary as Grand Visual in New York, we were honored to be nominated for seven campaigns, across six categories at this year’s MediaPost Digital Out of Home Awards in New York.

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Advancing technology, increased scale, and steadily growing OOH audiences, all point to a rosy future for DOOH. The last 12 months have been no exception. Bigger budgets and a growing appetite to be more active in OOH, has seen a number of killer campaigns hit the ground – a fact highlighted at last month’s MediaPost DOOH Awards. Brands and their agencies are really starting to look at the medium afresh.

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This December Cadbury has launched a real-life advent calendar as part of its Christmas campaign. Twenty-four purple trucks are making their way around the UK throughout December, bringing the #Cadvent calendar to life!

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Panasonic released a video featuring large-screen solutions for gold standard venues of sports and entertainment in North America to enhance the fan experience. The video highlights the reasons Panasonic became the partner choice for such venues as Indianapolis Motor Speedway, Churchill Downs and L.A. LIVE.

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The Working Without Waste Roadshow brings together a group of key suppliers to the label industry in an effort to resolve the main issues of waste in label printing and converting businesses.

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