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Seven Brands That Nailed Their New Logos

Companies change their logos to indicate anything from a shift in strategy to the simple need to modernize their brand. Some logo changes are subtle, while others look nearly unrecognizable from their former designs. Brand loyalists and design critics have no problem voicing their opinions of these "flops" and sometimes enough negative feedback of a poor redesign can cause a company to return to its original logo.

Attracting Visitors to Ancient Egypt Exhibit with Striking Banners and Vehicle Graphics

The Opportunity

THEMUSEUM in Kitchener, Ontario hosted the Unwrapping Egypt exhibition with 400 replica artifacts from the world-famous tomb of King Tutankhamun.

Sport Events Advertising Through the Years

Sports advertising has evolved dramatically over the years. From wooden signs and baseball cards to LED Jumbotrons and massive athlete endorsements, sports advertising has a lasting influence on pop culture. Sports fans are some of the most loyal brand patrons and the best sports advertisers play upon this devotion. Sports are advertised three ways: marketing by sports associations like the National Football League (NFL) or Major League Baseball (MLB), marketing products or services at specific sporting events, or promoting a sport in general in order to increase public participation. The history of sports advertising is as colorful as the means used to display it. Below is a timeline of historical milestones in sports advertising that show just how much the industry has changed over the years.

Using Directional Signage and Wayfinding Graphics to Point the Way to the State Fair

The Opportunity

Once the Virginia Farm Bureau Federation took full ownership of the State Fair of Virginia, the management wanted to update the look of the fairgrounds to create excitement about the annual event.

Sign Design Tips: How to Leverage the Color Wheel for Better Signs

The color wheel is a fundamental tool for designers to understand and leverage the relationships between colors. Artists and scientists as early as Isaac Newton have been creating color wheels to represent their understanding of colors. The standard color wheel models in common use: RGB and CMYK. RGB, also called additive color, is used primarily in design intended for computers or the web. CMYK, also called subtractive color, is used primarily for the design of physical objects being created with ink.

Second wave in Digital Textile Printing around the corner!

Why is digital textile printing such a big deal? First of all, there is a big practical aspect to it. Regular fabric patterns are created through rotary or flatbed screen printing that require individual screens for every color used and large yardage. Simply put, you need to print a lot of fabric and waste a lot of time and you would still be restricted in your choices. With fashion changing on the fly and consumers vying for more exclusivity and customization the scope of digital printing is on the rise.

In the Office, in the Field and Under Ground, Industrias Peñoles Relies on HP Solutions

Industrias Peñoles is a private company based in Mexico, part of the Groupo BAL, operating in the metallurgical mining sector with more than eight thousand employees. Its core business is the discovery and exploitation of mines, and it is the largest producer of silver in the world, the largest producer of gold in Mexico and one of the world's main producers of zinc.

Emirates Décor dives into specialty printing with HP Scitex

Emirates Décor, of Dubai, UAE, uses a variety of skills and technologies to fulfil turn-key projects for high-end, innovative interior and exterior design concepts for a wide range of customers. Established in 1990, the company works closely with customers to create the look they want for homes, offices, showrooms, restaurants, boats and other spaces, offering the best in luxury and quality. Emirates Décor attends to every detail from colour schemes, ceilings, lighting, furniture and more.

Record-breaking building wrap in UAE produced on EFI VUTEk

High quality printing and designs are one of the hallmarks at Sakshi Advertising & PR that has also produced the country's 2nd largest rectangular signage

13,110 square meters wrap around a building – this job has brought Sakshi Advertising & PR from Dubai another record title – biggest building wrap in the UAE. Produced on an EFI VUTEk, on one-way vision material from 3M, the company has once more excelled and extended its reputation.

EFI printers help Colormix respond to market demands

The UAE's most successful large-format printer employs a wide range of equipment to cater to its vast demand for a wide variety of outdoor and indoor applications.