Knowledge base

Human eye contact is an important information source in the areas of outdoor advertising and marketing, assistive systems such those as in cars, or interactions between humans and robots. Nonetheless, so far, possibilities to recognize eye contact in everyday situations have been very limited. Together with a colleague from Osaka University, computer scientists of the Excellence Cluster at Saarland University and the Max Planck Institute for Informatics have now developed a method by the aid of which it is possible to detect eye contact, independent of the type and size of the target object, the position of the camera, or the environment.

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Phoseon’s UV LED Curing Offers Several Benefits, Capturing Wood Industry’s Attention

From furniture and cabinet doors to parquet flooring, leading companies in wood manufacturing are embracing UV LED curing for wood coatings for several reasons, but mostly because it’s cool. Literally.

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Normally the key to the success of every print job, whether analogue or digital, depends on the correct mix of media and ink.

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When it comes to the wide-format market, printing is only part of the story. Much of the output that comes off a wide-format press needs to be finished in some way as well. That can be as simple as cutting it to the appropriate size, or as challenging as routing out precise, complex shapes.

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When mass marketing lost its lustre as technology made targeted marketing possible, the marketing mantra became “get the right message to the right person.” As technology improved and print and personalization equipment became faster and more affordable, the mantra became “get the right message to the right person at the right time” to focus on relevant messaging.

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- New laser ultra-short throw projectors underpin Epson's commitment to every student's right to an equal education -

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By Rich Dunklee, Global Market Segment Manager, Nazdar Ink Technologies

As any good business owner knows, there are two basic ways to make your business more profitable: adjust pricing for higher margins, or lower your costs. Alternative inks can help with the latter, provided the ink that you select meets your company's needs and goals. The right alternative consumables company that offers products with enhanced features, lower costs, and ancillary products may even help win you more business. It seems like a simple equation, but please read on for some information that can help you make an informed choice.

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IPG Media Lab, the creative technology arm of IPG Mediabrands, in partnership with Immersion Corp. (NASDAQ: IMMR) today announced the results of a scientific media trial examining the impact of touch-enabled advertising created with haptic technology. The resulting report, Ads You Can Feel: The New Mobile Experience, shares best practices, findings and insights on leveraging users’ senses, including sight, sound, motion, and now, touch, to create visceral mobile experiences. Over the course of the study, touch-enabled ads from a wide array of industry sectors, including automotive, hospitality and food & beverage were used to test consumers’ reaction to the experience.

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All the Difference – People make all the difference in making a company good, so-so or toxic. Managers who are confident in themselves often seek out and work with people who are strong and offset their weaknesses, producing an outstanding work environment.

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Investments in capital goods such as production machinery require some thinking ahead. Is it a strategic acquisition which enables making more complex products with more margin, or is it aimed for Quick Response Manufacturing (QRM) where lead time reduction and reduction of inventories play a role? Ultimately, the return on investment (ROI) of such machines depends on more factors than price and yield alone. For the furniture industry, computer controlled woodworking machines have become commonplace. If one is thinking about replacement or expansion here are the main trends that should be taken into consideration when buying.

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