Give-aways are still the best advertising opportunity for companies and more popular than ever. Those who invest in them get a lot of attention back from satisfied customers. The most important trends for 2020 in this advertising segment are already emerging. In FLYERALARM's new give-away catalogue, which is now available and surprises with lots of useful background information on products, history or compliance, they have left a clear mark.
"Give-aways are the best advertising for companies of any size. They suit the most diverse occasions, express an enormous appreciation for the customers and strengthen the effect of advertising messages, mailings and other actions", says Pascal Ritter, Head of FLYERALARM Give Aways. The expert for individually printable give-aways at Europe's largest online printing company and one of Germany's leading e-commerce companies has identified four trends for next year with his team. The advertising media will be more sustainable, electronic, high-quality, unusual, tailor-made and - even more individually - the four trends for 2020:
Trend 1: Technology is everything!
The most important give-away trend for 2020: technology gadgets with utility value are on the rise! The ubiquitous digitalization ensures that the market for electronic promotional items is growing strongly. Not only do they convince with their design, they also make everyday life easier for customers and create the perfect link between the analogue and digital worlds.
In addition to the proven USB sticks, which FLYERALARM offers in all imaginable colours and shapes and even in fine wood or with a genuine leather case, the catalogue also contains many useful, sometimes new gadgets with engraved company logo or motto. These include practical power banks with a capacity from 5,000 mAh for charging mobile phones and laptops on the move, USB mini fans for hot summer days and LED key fobs with 3-in-1 charging cables. And a lot for the ears: The True Wireless headphones are the perfect companion for business trips or jogging, whereby the plastic or aluminium case can be printed with the logo in two colours or even laser-engraved and used as a charging station. And for customers who only like music when it's loud, there are the printable, feather-light Bluetooth speakers, which produce a neat sound and come in an attractive gift box.
Trend 2: Green is beautiful ... and works!
It never gets greener? Far from it! Even promotional items are becoming ever more sustainable and environmentally friendly. Anyone who gives their customers and business partners a thermo cup printed with the company logo for coffee-to-go, a shoulder bag made of organic cotton or PVC tarpaulin or a ballpoint pen made of recycled PET bottles proves that they have a feel for the most important topic of these days and takes responsibility for the environment. The experts at FLYERALARM promise that there will be many new, sustainable giveaways in the coming years. It was not for nothing that the introduction of the re:UUSI cup in the FLYERALARM range, the first recycling cup to be completely disposed of with waste paper, met with great demand from customers. Especially since sustainability does not automatically mean expensive: The printable ballpoint pens made of paper or plant starch cost no more than those made of plastic.
Trend 3: Quality instead of mediocrity!
And if they do, more and more companies are willing to dig deeper into their pockets to inspire their customers with high-quality, but also increasingly unusual articles instead of cheap mass-produced goods. In the catalogue, FLYERALARM recommends: "Why don't you choose the fine metal ballpoint pen and have your logo engraved? They make thereby impression and ensure for the fact that the pins do not land after short time in the garbage.
But this is only the beginning. In addition to the popular horn-type sledge with printed seat, there is also the three-piece bamboo grill set, for example, with which the handle of the roast lifter can be individually engraved, but only from an edition of 1,000 pieces. Breakfast boards made of untreated beech wood cheer up tired eyes, and the new "Light-Up Logo Line" from FLYERALARM also helps with technology. The customer logo can be engraved in thermo cups, bottles or Powerbanks, and is then clearly visible and eye-catching. Would you like further examples of the trend towards ever more unusual giveaways? Voilà: Arc lighters that do without petrol or gas, and FLYERALARM chocolates in exclusive manufactory quality. The two-time patissier of the year, Stephan Franz, and his wife Marion process only selected raw materials for the pralines, which are printed with tasteless food colouring on exquisite white Belgian chocolate.
Trend 4: Individual and unique
The last two trends reflect the zeitgeist of an increasingly individual society in which almost everyone wants to stand out from the crowd at all costs. FLYERALARM serves this need with its give-aways, which are specially made for the customer, USB sticks for example in a very special form (cars, buildings etc.), which cannot be bought elsewhere. And those who want to get on their customers' biscuits in a very lovable way can give them vanilla-flavoured butter biscuits with a printed company logo. Or he hands him a set of business cards made of the finest white Belgian chocolate with the customer's contact details printed on them. FLYERALARM makes it possible ...
"We're proud of the new catalogue."
The 144-page catalogue, which has been published in a completely new design and innovative colour system, presents around 300 articles in ten categories (electronics, promotional items, sweet advertising, etc.), almost twice as many as before. In total, several thousand articles are available in the web shop. In addition to useful information, graphics, figures and facts, the customer also learns that he can now order samples of most promotional items for preview in the web shop and even get a sample in FLYERALARM design as a gift (flyeralarm.com/product sample). And that there is an online designer with whom, for example, coffee cups can be designed with just a few clicks.
Pascal Ritter: "We are really proud of the new catalogue and the many trends that we not only pick up in it, but also set ourselves. In the interview on page 20 of the catalogue he promises: "We will continuously expand our range over the next few years - always with a special focus on the quality of the products. In the process, we will develop, design and print the articles even more in line with the customer's ideas in advance. Here we still see many interesting possibilities and plenty of potential for growth".
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