The new Ambiente Working section offers exhibitors attractive additional offers to present their future-oriented product innovations to visitors from 3 to 7 February 2023. Messe Frankfurt has put together tailor-made concepts for every target group and thus ideally integrates the Working section into the new world of consumer goods.
Ambiente Working expands the existing Living, Giving and Dining sections of the international consumer-goods fair, which thus covers all worlds of life. Home and Office are merging, New Work and lifestyle trends continue to grow together: New synergies and potentials are emerging, opening up exciting opportunities and sales potential through a changed view of the product worlds of the consumer-goods market. The Ambiente Working area reflects this development and creates attractive offers for both existing and new target groups.
Valuable new synergies in Hall 3.1
Part of Ambiente Working is 'Future of Work' in Hall 3.1, where the modern world of work is combined with the products of the Ambiente Living section, Interior Design and Contract Business. Together, they form a unique source of inspiration in the cross-over between home and office and create valuable points of contact with the hotel and contract business. The living concepts, furniture, lighting, home textiles as well as home and design accessories in the Living section are in direct proximity to the range for office furnishing and design as well as accessories for the workplace at home, in the office or for mobile working. For office furnishers and planners, (interior) architects, facility managers and office buyers, this synergy in Hall 3.1 opens up completely new possibilities for customer relations, creates international business contacts and ideas for the work of tomorrow.
"Future of Work" area presents modern working - today and in the future
The new Ambiente highlight is the 'Future of Work' special display in Hall 3.1, which includes concept presentations on the themes of office space, collaboration, and home office. There, curated products from exhibitors on the respective theme will be put together in a future-oriented setting and Modern Workspaces will be presented. These are complemented by the "Future of Work Academy", where everything also revolves around the questions of what modern working looks like today, what it will look like in the future and which rooms and equipment are needed for this. The "Future of Work" special presentation is designed by MTTR Architekten + Stadtplaner. Other partners are World Architects, Office Roxx, and bdia Bund Deutscher Innenarchitekten.
Directly adjoining "Future of Work" are contact lounges of 12 and 24 square metres of curated Future of Work participants, adapted and equipped to the special show in terms of design, as well as individual presentations by solution providers for office, co-working spaces and home office. Participation in Future of Work is curated and limited in number. There are still a few places available for interested exhibitors.
For architects, interior designers, furnishing and office planners as well as buyers and facility managers, guided tours of the area and to these participants and other exhibitors will be offered exclusively. A maximum of 20 companies can participate.
Promotional programme Next Working as a springboard for start-ups
Next to the "Future of Work" area is the "Next Working" promotional area. Here, young, creative start-ups present themselves to international buyers, office planners and interior designers with innovative, design-oriented solutions and products for office spaces, co-working spaces, collaboration and home offices. The uniformly designed nine-square-metre stands will be offered fully equipped. Start-ups can apply until the end of September and benefit from a subsidised price and a presence in an international design and office environment among top brands in the sector.
Further information at: ambiente.messefrankfurt.com/next
New home for Office in Hall 4.2 with ideal proximity to Ambiente Giving
In 2023, Hall 4.2 at Ambiente Working will be the new home of office supplies, equipment and technology. Companies such as Herma, HSM, and Novus Dahle have already secured a place there and will be presenting their new products in an international stationery environment. Also in Hall 4.2 is the special 'Office Heroes' area, where renowned German brand manufacturers present themselves in a uniformly designed area with a marketplace atmosphere.
The office segment is ideally complemented by the Ambiente Giving area Urban Gifts & Stationery, where visitors will find stationery, writing utensils, for example, from Caran d'ache, Kaweko, and Diplomat, greetings cards from AvanCarte and trend-oriented, decorative gift articles as well as bags and personal accessories.
With the structure of Ambiente Working, retailers benefit from an incomparable crossover of product groups, themes, segments and synergies. In future, specialist retailers for paper, office supplies, and stationery will find all the relevant suppliers for their assortment - whether classic office supplies and technology or stationery and trend-oriented gift articles in Hall 4.2.
Congress Center as platform for Remanexpo and Remanexpo Academy
The Remanexpo product area represents the market where reuse as well as distribution, new products, technologies and services are at home. Remanufactured printer products, toners and cartridges, services and consumables, OEM, remanufactured and new non-OEM products, printer software, 3D printing as well as new technologies will find their home at Ambiente Working in the Congress Center of Messe Frankfurt (CMF), right next to Hall 5. This placement offers the entire Remanexpo segment more space as well as the Remanexpo Academy suitable congress facilities for the daily expert lectures.
Further information for exhibitors and contact details at:
ambiente.messefrankfurt.com/exhibitors
From February 2023, Ambiente will be held at the Frankfurt exhibition center at the same time as the leading international consumer goods trade fairs Christmasworld and Creativeworld.
Ambiente/Christmasworld: February 3 to 7, 2023
Creativeworld: February 4 to 7, 2023
ambiente.messefrankfurt.com
