- New printing concept proves a success -
Seiko Epson Corporation (TSE: 6724, "Epson") is pleased to announce that its high-capacity ink tank printers have achieved cumulative global sales of 15 million units, proving the success of this revolutionary new system.
Epson first launched the high-capacity ink tank printers in October 2010 in Indonesia. Since then, the high-capacity ink tank printers have continued to be introduced into 150 new countries and regions*1, highlighting the positive response to this new concept.
This new type of printer has made a significant impression on the market. This is particularly evident in emerging markets where sales of the series have accounted for approximately 10% of total sales of printers (laser and inkjet printers), which equates to approximately 45 million units*2. Epson predicts strong continued sales growth with global annual sales projected to account for nearly 40% of the total sales of Epson inkjet printers, compared to 30% and 35% in the preceding years*3.
High-Capacity Ink Tank Printer Unit Sales
Epson believes the success of the high-capacity ink tank printers is due to a number of factors. The high-capacity ink tanks are purpose-built and fully integrated, which means that they provide a mess-free and reliable solution. There's also the convenience aspect, as the user can fill the high-capacity ink tanks and print thousands of pages without interruption (instead of repeatedly replenishing their printer with ink cartridges). Another important factor is cost-effectiveness; they can offer an ultra-low-cost per print, as the high-capacity ink tank printers come bundled with high-yield ink bottles.
Koichi Kubota, Director, Managing Executive Officer and Chief Operating Officer, Printer Operations Division, says: "With 15 million units sold, we're proud to say that this new concept has proven a success. At Epson, we've always valued the importance of offering customers a wide range of choice so that they can find a product that suits their individual needs. We identified a unique market opportunity; customers looking for a purpose-built, reliable, cost-effective and high-volume printing solution. Our innovative high-capacity ink tank printers provide the answer, and the figures testify to that."
*1 150 countries and regions between October 2010 and the fiscal year of 2015.
*2 For the fiscal year of 2015 according to Epson's survey.
*3 For the fiscal years of 2016, 2014 and 2015 respectively.
www.epson.com
