Promoting the upcoming release of ‘The Legend of Tarzan’, Warner Bros have launched an extensive international DOOH campaign delivering to 26 countries – a Grand Visual record. The campaign also includes Canada which is a first for us.
The film, starring Alexander Skarsgård, Margot Robbie and Samuel L Jackson, picks up a decade after Tarzan left Africa to live in Victorian England with his wife Jane.
The Warner Bros goal with Tarzan was to push the DOOH creative further, utilising varied and tactical creative approaches to comprehensively meet international markets’ needs. Grand Visual’s response was to develop a number of different creative treatments from multi-panel executions to a selection of smart linear executions. The diverse creative meant the campaign could run in any DOOH environment with creative that could be scheduled to play based on time of day or even if it was raining! Featuring clips from the films and original Motion Graphics, the campaign creative could be localised across each of the 26 countries.
Grand Visual also produced bespoke creative for IMAX in Russia, UK, Turkey & the Netherlands plus a special 360˚ digital wrap for an interactive activation in Belgium. Additionally, the creative was shared to be used for localised online banner advertising across the world.
The Tarzan campaign is now the largest single campaign Grand Visual has worked on, with over 110 file formats delivered to 26 countries for the film’s July release. It is a fantastic statement from a market leader like Warner Bros, who are investing seriously in DOOH and constantly pushing the creative potential of the medium more than ever before.
