Ultravision International, a leading innovator, manufacturer and distributor of LED displays and LED lighting, partnered with Clear Channel Outdoor Americas (CCOA) (NYSE: CCO), an indirect subsidiary of iHeart Media, Inc., on an LED installation project that drove significant operating savings.
The project included revamping 11,000 display panels in 10 major U.S. cities with LED lights that cut energy consumption by more than 60 percent. More than a dozen Utility companies provided rebates for the project, as LED retrofits are a major step toward reducing energy demand for the grid, cutting costs, and curbing negative impacts on the environment.
CCOA is one of the largest outdoor advertising companies in the world, and has revamped billboards with state-of-the-art LED lights that have a lifespan of 10 years (4 times longer than the bulbs they replace). CCOA advertisers will benefit from the longevity and reliability of the LED lights designed with patented technology delivering an evenly lit display even if individual LED strips fail. Like all Ultravision products, the 120 watt and 150 watt LED lights used for the retrofitting project are Made in America by workers in the North Texas area where Ultravision is headquartered.
“Our partnership with Clear Channel Outdoor Americas reflects a shared vision of providing advertisers with unparalleled opportunities to be creative and connect with consumers, while also driving the outdoor display industry towards more energy-efficient and cost-effective solutions,” said William Hall, CEO and co-founder of Ultravision International. “We are excited to collaborate with them on this project and look forward to seeing how advertisers take advantage of the revamped billboards.”
“This solution is a win-win allowing our customers to deliver impactful advertising campaigns while using LED lighting technology that greatly reduces energy consumption and operating costs,” said Orly Ortiz, Vice President, Field Operations,Clear Channel Outdoor Americas. “This LED conversion ties into our broader environmental health and safety initiatives which include: air cleaning billboards and street furniture, recycling and repurposing printed advertisements and retrofitting our media with the latest vertical fall protection systems.
www.clearchanneloutdoor.com
