Print

Branding SCRAM Crawling Insect Killer

Creating a Killer Brand

The Opportunity

SCRAM Crawling Insect Killer offers an affordable, organic and safe pesticide. To launch their product, the company needed to create and build their brand, so they called their local FASTSIGNS® for help.

The World's Most Famous Signs

The world's most iconic signs can be found on postcards, t-shirts, popular vacation photos and all over social media. Whether the sign was made famous by the location, what it represents or by its pop culture significance, these one-of-a-kind signs are continually photographed and shared. People from all over the world stop to snap photos of these famous signs that represent everything from the Golden Age of rock music to the slots of Sin City...

Serving Up New Signage to Brand Wendy's Corporate Offices

The Opportunity

The Wendy's® Company, the third largest quick-service hamburger company in America, has been a customer of FASTSIGNS® since 1990. In 2012, Wendy's ended a merger with the Arby's Group in Atlanta and moved their headquarters back to Dublin, Ohio.

3 Product Launches That Blew People Away and Why They Worked

The most successful product launches will inspire masses to camp out in front of retail stores and preorder products before they're even released. And today's technologies allow marketers to reach wider audiences than ever before for product launches. The same companies that once relied on print-based advertising now also use viral social media posts and interactive marketing to spread the word about their product launch. The products below each had a strategic launch campaign that created the kind of pre-release buzz that skyrockets awareness and sales.

Updating Kroger Grocery Stores with Digital Kiosks and Point of Purchase Signage

The Opportunity

The Kroger Mid-Atlantic partnered with the Virginia's Blue Ridge Roanoke Valley to emphasize travel and tourism throughout the region and create awareness about contests, giveaways and other promotions.

The World's Most Amazing Hand-Drawn Sign Art

Hand painted signs have been a large component in the long history of visual advertising. Sign painters displayed their eye-catching work on restaurants, billboards, political advertisements, traffic signs and more. Hand-drawn and painted signs created a rich visual landscape of colors and fonts. Though hand painted signs faded away as illustration software came onto the scene, a large resurgence of artisanal signage has occurred as a whole new generation admires the resonant imagery of handcrafted signs by coupling this craft with today's production technology. The history of painted signage is as rich as its bold visuals and a renaissance of this visual style is transforming the way the public looks at old-fashioned advertising signage.

Seven Brands That Nailed Their New Logos

Companies change their logos to indicate anything from a shift in strategy to the simple need to modernize their brand. Some logo changes are subtle, while others look nearly unrecognizable from their former designs. Brand loyalists and design critics have no problem voicing their opinions of these "flops" and sometimes enough negative feedback of a poor redesign can cause a company to return to its original logo.

Attracting Visitors to Ancient Egypt Exhibit with Striking Banners and Vehicle Graphics

The Opportunity

THEMUSEUM in Kitchener, Ontario hosted the Unwrapping Egypt exhibition with 400 replica artifacts from the world-famous tomb of King Tutankhamun.

Sport Events Advertising Through the Years

Sports advertising has evolved dramatically over the years. From wooden signs and baseball cards to LED Jumbotrons and massive athlete endorsements, sports advertising has a lasting influence on pop culture. Sports fans are some of the most loyal brand patrons and the best sports advertisers play upon this devotion. Sports are advertised three ways: marketing by sports associations like the National Football League (NFL) or Major League Baseball (MLB), marketing products or services at specific sporting events, or promoting a sport in general in order to increase public participation. The history of sports advertising is as colorful as the means used to display it. Below is a timeline of historical milestones in sports advertising that show just how much the industry has changed over the years.

Using Directional Signage and Wayfinding Graphics to Point the Way to the State Fair

The Opportunity

Once the Virginia Farm Bureau Federation took full ownership of the State Fair of Virginia, the management wanted to update the look of the fairgrounds to create excitement about the annual event.

Sign Design Tips: How to Leverage the Color Wheel for Better Signs

The color wheel is a fundamental tool for designers to understand and leverage the relationships between colors. Artists and scientists as early as Isaac Newton have been creating color wheels to represent their understanding of colors. The standard color wheel models in common use: RGB and CMYK. RGB, also called additive color, is used primarily in design intended for computers or the web. CMYK, also called subtractive color, is used primarily for the design of physical objects being created with ink.