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In space no one can hear you open the pack. A sample of the packaging for Italian cuisine, showing te ESA logo, to be rocketed to the International Space Station, printed on an Océ Arizona 550 GT.
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By Jeff Hastings, CEO, BrightSign, LLC

"Showrooming," the practice of researching products in a brick-and-mortar store and then buying them somewhere else, is getting a lot of attention lately. Not that it's anything new. Budget-conscious consumers have always been inclined to defect when presented with a better deal.

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