Print

By Sabine A Slaughter
A solvent very large format printer for widths up to 3.2 m and speeds of 208 sqm/h

After the recent introduction of the ICON 18, the Dubai-based company now adds another printer to its portfolio: ICON 34S. Designed to accommodate flexible media it features a top speed of up to 208 sqm/h.

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The Dubai based company Signtrade has signed a distribution agreement with swissQprint, the Swiss-based manufacturer of flatbed UV inkjet systems for the large format market.

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There are a number of ways magnetic graphics can enhance visual communications in retail spaces, corporate offices and campuses. With products such as the Visual Magnetics Graphic System®, graphics can be layered using magnetic receptive technology, photo-quality films, digital fabrics and writeable surfaces. Here are five valuable ways you can use magnetic graphics in your business.

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The Adaptive Sports Association (ASA) in Durango, Colorado works with students to overcome physical and cognitive challenges in a supportive environment, and is celebrating 30 years of inspiring individuals with special needs through participation in outdoor sports and activities such as skiing, rafting, canoeing and camping..

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Creating a Killer Brand

The Opportunity

SCRAM Crawling Insect Killer offers an affordable, organic and safe pesticide. To launch their product, the company needed to create and build their brand, so they called their local FASTSIGNS® for help.

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The world's most iconic signs can be found on postcards, t-shirts, popular vacation photos and all over social media. Whether the sign was made famous by the location, what it represents or by its pop culture significance, these one-of-a-kind signs are continually photographed and shared. People from all over the world stop to snap photos of these famous signs that represent everything from the Golden Age of rock music to the slots of Sin City...

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The Opportunity

The Wendy's® Company, the third largest quick-service hamburger company in America, has been a customer of FASTSIGNS® since 1990. In 2012, Wendy's ended a merger with the Arby's Group in Atlanta and moved their headquarters back to Dublin, Ohio.

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The most successful product launches will inspire masses to camp out in front of retail stores and preorder products before they're even released. And today's technologies allow marketers to reach wider audiences than ever before for product launches. The same companies that once relied on print-based advertising now also use viral social media posts and interactive marketing to spread the word about their product launch. The products below each had a strategic launch campaign that created the kind of pre-release buzz that skyrockets awareness and sales.

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The Opportunity

The Kroger Mid-Atlantic partnered with the Virginia's Blue Ridge Roanoke Valley to emphasize travel and tourism throughout the region and create awareness about contests, giveaways and other promotions.

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Hand painted signs have been a large component in the long history of visual advertising. Sign painters displayed their eye-catching work on restaurants, billboards, political advertisements, traffic signs and more. Hand-drawn and painted signs created a rich visual landscape of colors and fonts. Though hand painted signs faded away as illustration software came onto the scene, a large resurgence of artisanal signage has occurred as a whole new generation admires the resonant imagery of handcrafted signs by coupling this craft with today's production technology. The history of painted signage is as rich as its bold visuals and a renaissance of this visual style is transforming the way the public looks at old-fashioned advertising signage.

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