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The Vinyl Institute is pleased to announce that it has expanded its representation of vinyl industry interests in North America by establishing the Vinyl Institute of Canada as a self-funded business council. This new arm of the Vinyl Institute significantly expands the scope of the organization's efforts, and provides considerably broader representation of the vinyl industry's interests, including broadening markets for vinyl product sales.

Vinyl Institute President Dick Doyle joined his colleague Aiñe Curran, Vinyl Institute of Canada's President, in announcing this new expanded alignment. "Vinyl products provide more sustainable and resilient solutions across a wide spectrum of applications, from water infrastructure, to building and construction, to healthcare, among many other applications," noted Doyle. "Bringing both the U.S. and Canadian vinyl associations together under one roof, will enable the North American vinyl industry to more effectively and efficiently advance the industry's interests."

The Vinyl Institute of Canada Board met last week to establish its new work plans consistent with the new Vinyl Institute 2016 – 2019 Strategic Plan. The timing of the move was predicated by a number of factors including several major shifts in the global economy in the plastics sector, a logistical decision to align with a partner with similar interests and focus, and to blend the two entities into one North American voice on behalf of its members.

The Vinyl Institute's Dick Doyle noted that "this alignment will allow for nimbler and unencumbered responses by the industry on behalf of its members, while providing an environment where collaboration between the two organizations can be achieved; representing all sectors of the vinyl industry. Doyle went on to say "Along with our board at the Vinyl Institute, I am thrilled with this new partnership, and know that our industries in both the U.S. and Canada will benefit significantly from this powerful and sophisticated alignment."

The Vinyl Institute of Canada's Chairman, Veso Sobot explains that "the vote to propel this alignment was a unanimous vote by members on both sides of the border; clearly an indication that this alignment is not only timely, but is a very much a desired outcome for all of our members across North America.
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