The UPM Biofore story is now being delivered through the Responsible FibreTM verification of a high performance UPM office paper range, creating a smart choice for a "New Future".
New Future office papers is the first product range to carry the new Responsible FibreTM trademark adopted by UPM. This new trademark innovatively combines UPM's environmental responsibility and social responsibility into one cohesive philosophy followed throughout the product lifecycle.
Responsible FibreTM is truly unique. There is a need on the market to introduce a trademark that shows a commitment to ensure that all products carrying the trademark comply with the industry's most demanding responsibility criteria, including the social aspects.
As the majority of UPM's business is based on a responsible use of fibre, this concept offers an unlimited number of opportunities to tell our Biofore story in a new way.
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