With the Magnus Collection laser printing enters the retail world and becomes the protagonist of in-store promotion
The new Magnus Collection promises to be one of the greatest innovations at the next edition of Fespa, where it will be officially presented. Guandong chose Viscom Italia as the venue to preview, on an experimental basis, some of the collection’s salient features to test the interest of operators and the feedback has been quite extraordinary.
These thermoplastic materials are glue-free but have silicon dots with small suction cups that attach perfectly to any type of surface. This makes them quick and easy to install, washable and repositionable as many times as you want, without leaving any residue, even after years of use. Furthermore, their exceptional stability and thermal resistance of over 160° C means that they can resist the very high temperatures of the toners used in laser printers. To complete the range, there are magnetic and ferrous materials with the same level of resistance to the characteristic high temperatures associated with this technology. This is an important contribution to expanding the application potential of digital printing, which offers new opportunities for in-store communication, confirming the validity of Spot Déco, Guandong’s flagship range.
