Print

Epson, a global innovation leader in printing, visual communications, manufacturing and quality of life solutions, will launch its new Large Format Printers (LFP) in signage and dye sublimation series at Sign & Graphic Imaging Middle East 2016 in Dubai. At the exhibition to be held from January 10-12th Epson will demonstrate how businesses can improve productivity, streamline workflow and reduce costs with the new series comprising SC S40610, SC S60610 and SC S80610 for signage; and SC F6200 and SC F7200 for dye sublimation. Epson will be present at stand number E170 at Hall 07 in Dubai World Trade Centre.

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PAMEX 2015, the International exhibition on printing and allied machinery was held in Mumbai from 9 to 12 December. In its 10th edition, the exhibition witnessed presence of some of the top players from the offset and digital segments. Cosmo Films participated in the exhibition with Bhogle Engineering Works (a leading Lamination machine manufacturer from India). Cosmo showcased its complete range of thermal lamination films, including the gloss, matte, silky matte, velvet and scuff free matte varieties.

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Skanska has signed an agreement with SCA to undertake a comprehensive refurbishment and extension of the pulp mill Östrand in Timrå, Sweden. The contract value is SEK 360 million, which will be included in the order bookings for Skanska Sweden for the fourth quarter of 2015.

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EGYGRAFX is a leading distributor of large format digital printing solutions in the MENA region for the past 18 years, with offices and full operational and technical teams in both the UAE and Egypt. Our Dubai-based office serves our GCC clients.

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Rapport worked alongside Sky and Grand Visual to measure social activity on Twitter with up-to-the-minute information being displayed across national roadside digital 6 sheets, including mall and National Rail.

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By Neil Morris, Founder, Grand Visual

DOOH is delivering intelligent advertising at real scale every day and great progress has taken place over the past 10 years, the same 10 years that Grand Visual has been getting busy. We’re extremely proud of the work we’ve done over that time to break new ground and pioneer the use of creative technology and of execution technique.

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This week Topshop launched a nationwide Digital Out-of-Home campaign to promote their highly anticipated 2015 Autumn/Winter season. Fronted by supermodel of the moment Gigi Hadid, the tactical DOOH campaign will appear on digital screens at key shopping areas across London, Glasgow & Manchester.

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This week Rightmove launched a Digital Out of Home campaign supporting the “Find Your Happy” message. The campaign highlights the unrivalled choice and stock available on Rightmove, reminding passers-by that they’re more likely to find their next home on Rightmove, with dynamic & localised messages deployed on the Exterion and JCDecaux networks across London.

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Virgin Trains East Coast Network brought its ‘Bound For Glory’ campaign to Digital Out-of-Home with a dynamic campaign promoting live ticket prices. Live ticket prices were displayed for trains departing from Kings Cross to York, Leeds and Newcastle with the campaign displayed in key transport areas in over 270 sites across London.

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Programmatic is an industry hot topic right now; from Ad Blocking to proof of performance and ROI. Today’s issue of Campaign investigated an element of programmatic which is particularly close to our hearts at Grand Visual – the approach needed from a creative perspective to facilitate programmatic campaigns.

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